V/Line Careers ~ Segment Manager , Outbound Market

Lisa Stolt, Segment Manager – Outbound Market

For the last four months I’ve been the Segment Manager for the Outbound Market. I market V/Line to Melburnians who are considering heading to discover regional Victoria. It’s my job to fill those V/Line seats!

Before this I worked for two years as the Segment Manager for the commuter market – encouraging people to take V/Line instead of driving into the Melbourne CBD. Prior to that I worked as the Senior Marketing Coordinator and Marketing Coordinator.

The work environment in Australia is a lot more laid-back than in other countries I’ve worked in. People still work very hard but there’s definitely a different style to it. And the people at V/Line are friendly, very reliable and this came across from day one. There’s a real ‘can-do’ attitude here and I’ve seen V/Line become a more impressive operation since I’ve been here.

One of the things I really love about this place is you can try different things. If you have an idea, then it’s likely you’ll be able to try it out.

I’d definitely love to move into the Marketing Manager role here one day. This business is growing incredibly well. People realise that the train is becoming the best option financially, but also environmentally and we’re here ensuring they’re aware of those advantages.

Marketing

Main duties:

· understanding market research and market trends,

· developing marketing plans,

· producing campaigns,

· organising events,

· working with agencies to produce marketing and campaign materials.

Minimum qualifications: Degree in business, marketing, public relations or related degree.

Your skills: Creative, analytical, communication, organisation, time management, problem solving, ability to work under pressure and recognise opportunities.

Job benefits: Travel within Victoria, variety, busy, training.

V/Line training: Specialised courses and on-the-job training.

Job locations: Based in Melbourne and travel within Victoria.