Sponsorship
Sponsorship at V/Line
V/Line
recognises that sponsorship is an integral way to support communities across
regional Victoria and we seek to invest in mutually beneficial and meaningful
partnerships.
Sponsorship
for V/Line aims to concentrate on existing and new partnerships that:
a) contribute to the
sustainable growth of V/Line; and
b) actively engage
regional Victorian communities.
V/Line
will consider sponsoring activities offering opportunities to market both our
inbound (travelling out of Melbourne) and outbound (travelling into Melbourne) markets. We seek to grow and strengthen our reputation within local communities
and communicate key messages.
We also
look favourably on partnerships that enable and encourage participation by our
employees. Priority is given to properties* that are located or conducted in
regional Victoria.
Through our sponsorship programs, V/Line aims to develop a
portfolio of sponsorship properties which meet our sponsorship objectives:
·
support
V/Line’s vision of ‘connecting Victorian communities and industry’
·
support
V/Line’s organisation-wide objective of sustainable growth of commuter and
discretionary markets
·
support
V/Line’s organisation-wide objective of retaining and growing V/Line’s
reputation within regional Victorian communities
·
positively
engage V/Line’s stakeholders (both internal and external)
·
reinforce
V/Line’s values and key marketing campaign messages
·
enhance
V/Line’s brand image and exposure and organisation profile
·
generate
positive editorial coverage of the V/Line brand, key messages and initiatives.
Sponsorship
does not include:
·
A donation, for
which little or no return is expected;
·
Funds for
capital works, amenities or equipment, or to pay the salary of a project
officer, unless other promotional or educational benefits are a significant
component of that sponsorship;
·
Advertising or
promotional opportunities
Sponsorship categories
V/Line
will determine the level of contribution to a sponsorship property (major or
minor) based on the property’s ability to deliver on V/Line’s sponsorship
objectives.
Major Sponsorships
A long-term partnership with an organisation that is focused on and/or based in
regional Victoria. V/Line will be considered at a minimum a Major sponsor and
ideally the Naming Rights Sponsor.
Castlemaine State
Festival
The
Castlemaine State Festival is regional Victoria’s premier festival - a 10-day
celebration of the performing and visual arts. In 2009 it ran from 27 March
to 5 April.
Castlemaine
State Festival began in 1976 through the vision of Berek Segan AM OBE.
The Festival program encompasses visual arts, music, theatre, opera, and dance
and has been a major contributor in connecting people and developing enterprise
within the regional community.
V/Line is
a Major Sponsor of the 2009 Castlemaine State Festival and we are delighted to
be the Presenting Partner of the inaugural Quiet Music in the Churches program.
> Castlemaine State Festival – Official
Website (new
window)
Minor Sponsorships
Involvement with a regionally based event or community that has an obvious link
with V/Line’s business. V/Line’s participation will be as an active partner
with the organisers.
Local Community
Groups/Events
A small event or fundraising opportunity for a community or organisation in
regional Victoria that requires contribution, normally in the form of V/Line
travel vouchers.
All
requests for in-kind travel vouchers must be in writing and include the
following information:
·
Name and address
and contact details of the person making the application;
·
Name of
recipient of the travel (if different from the person making the application);
·
Details of
requested travel (i.e. date, time, route, etc.);
·
Detailed
explanation for the reason for the request.
·
Submit your
request via:
§
Executive
Assistant to General Manager – Stakeholder Relations
V/Line Passenger Pty Ltd
GPO Box 5343
Melbourne 3001
§
via email to sponsorship@vline.com.au
§
Fax (03) 9619
5901
Applying for Major and
Minor Sponsorships
Each sponsorship
application received will be assessed against V/Line’s sponsorship objectives
and priorities.
Please download this document, which outlines the recommended inclusions for
each application: V/Line sponsorship guidelines (PDF, 60KB)
Once you
have read the guidelines you can apply as follows:
Unfortunately,
the number of applications seeking support will always exceed the funds
available and worthwhile programs cannot be guaranteed support regardless of
merit.
We recommend
submitting applications well before the commencement of the project or event, to
ensure that the opportunities are maximised i.e. a minimum of six months
for major sponsorships and three months for minor sponsorships.
Please Note: V/Line encourages you to make
provisional enquiries to evaluate the suitability of your project to V/Line’s
sponsorship objectives prior to submitting your application.
Further Enquiries
If you have further enquiries please contact the Sponsorship Manager on 03 9619 5912.
* A property is an event, activity, organisation or
opportunity