Sponsorship
Sponsorship at V/Line
V/Line
recognises that sponsorship is an integral way to support communities across
regional Victoria and we seek to invest in mutually beneficial and meaningful
partnerships.
Sponsorship
for V/Line aims to concentrate on existing and new partnerships that:
a) contribute to the
sustainable growth of V/Line; and
b) actively engage
regional Victorian communities.
V/Line
will consider sponsoring activities offering opportunities to market both our
inbound (travelling out of Melbourne) and outbound (travelling into Melbourne) markets. We seek to grow and strengthen our reputation within local communities
and communicate key messages.
We also
look favourably on partnerships that enable and encourage participation by our
employees. Priority is given to properties* that are located or conducted in
regional Victoria.
Through our sponsorship programs, V/Line aims to develop a
portfolio of sponsorship properties which meet our sponsorship objectives:
·
support
V/Line’s vision of ‘connecting Victorian communities and industry’
·
support
V/Line’s organisation-wide objective of sustainable growth of commuter and
discretionary markets
·
support
V/Line’s organisation-wide objective of retaining and growing V/Line’s
reputation within regional Victorian communities
·
positively
engage V/Line’s stakeholders (both internal and external)
·
reinforce
V/Line’s values and key marketing campaign messages
·
enhance
V/Line’s brand image and exposure and organisation profile
·
generate
positive editorial coverage of the V/Line brand, key messages and initiatives.
Sponsorship
does not include:
·
A donation, for
which little or no return is expected;
·
Funds for
capital works, amenities or equipment, or to pay the salary of a project
officer, unless other promotional or educational benefits are a significant
component of that sponsorship;
·
Advertising or
promotional opportunities
Sponsorship categories
V/Line
will determine the level of contribution to a sponsorship property (major or
minor) based on the property’s ability to deliver on V/Line’s sponsorship
objectives.
Major sponsorships
A long-term partnership with an organisation that is focused on and/or based in
regional Victoria. V/Line will be considered at a minimum a Major sponsor and
ideally the Naming Rights Sponsor.
Netball Victoria
V/Line
commenced our sponsorship with Netball Victoria in 2008. We are the naming
right sponsor of the V/Line State Titles and the presenting partner of the
V/Line Distinction Awards.
The annual State Titles are one of
the most prestigious events on the Netball Victoria calendar. Teams from around
Victoria will compete at the State Netball and Hockey Centre for the title of
State Champions across the weekend of the 3 - 4 October. Over 600 competitors
compete across four divisions; Under 15, Under 17, Open and H divisions.
In 2008 the following teams were
victorious:
·
Under
15 - Henderson
·
Under
17 - Western
·
Open
- Barwon
·
H
Division – Knox
We are also delighted to be the
presenting partner of the 2009 Distinction Awards. To be presented at the official
function of the V/Line State Titles on Saturday 3 October, the V/Line
Distinction Awards recognise the efforts of individuals improving and
developing netball in the areas of Administration, Umpiring and Coaching.
We are also planning to pilot V/Line
Life Training with Netball Victoria in October and November 2009. For more
information please visit the V/Line Life Training program.
For more information about Netball Victoria please visit the Netball Victoria website (new window)
Fun4Kids
Fun4Kids is Australia's best children's festival, held in Warrnambool each year.
The massive 2.5 acre indoor village plays host to the finest local and
international child entertainers as well as offering music, theatre and
hands-on workshops.
The V/Line Action Station is a zone where kids
can get active and have a go at a variety of exciting activities including
acrobatics, Auskick, sword fighting skills, circus workshops, martial arts and
dance.
V/Line has been a major sponsor of the Festival
since 2006.
Visit the Festival website www.fun4kids.com.au (new window)
Castlemaine State Festival
The Castlemaine State Festival is regional Victoria’s premier festival; a
10-day celebration of the performing and visual arts.
The Festival program encompasses visual arts,
music, theatre, opera, and dance and has been a major contributor in connecting
people and developing enterprise within the region.
V/Line was a major sponsor of the 2009 Festival
and presenting partner of the inaugural Quiet Music in the Churches program.
Visit the Festival website www.castlemainefestival.com.au (new window)
Minor sponsorships
Involvement with a regionally based event or community that has an obvious link
with V/Line’s business. V/Line’s participation will be as an active partner
with the organisers.
Echuca-Moama Riverboats, Jazz, Food and Wine Festival ~ 19 – 21 February 2010
Echuca-Moama comes alive during the annual Riverboats, Jazz, Food
and Wine Festival with unmissable jazz bands throughout venues and the streets
all weekend.
V/Line is presenting partner of Jazz at Twilight on Saturday 20
February in Echuca’s historic port precinct. This is a free event where
visitors can explore Murray Esplanade and dine to the sounds of the Anna Oltman
Band and the Maple Leaf Jazz Band.
V/Line customers receive great discounts and offers with local
businesses during the Festival.
Tastes
of the Goulburn ~ 17 October 2009
Tastes of the Goulburn is an annual fine food and wine festival bursting with
activities for all to enjoy. The festival features local produce, gourmet
foods, crafts and jazz. Plenty of entertainment for the kids allows ‘big kids’
time to taste their way through some of the region’s finest produce. Many
activities take place in and around the historic Seymour Railway Station.
For additional information please visit www.tastesofthegoulburn.org.au (new window)
Fairfax Festival ~ 27- 29 October
For
more than a decade the Fairfax Festival, held in memory of George Fairfax, has
been running in the Swan Hill, Robinvale and Mildura areas.
Regional
and metropolitan schools from across Victoria participate in the event,
enabling students and teachers to unleash their creativity and imagination,
while developing skills in theatre production.
V/Line
recognises the region’s commitment to the Arts and supports the Festival with
travel for long distance journeys.
For more information visit the Fairfax Festival website (new window)
Ballarat
International Foto Biennale
The Biennale celebrates photography on a global
scale. This vibrant, exciting and engaging photographic event aims to educate,
inspire and question by presenting photography from the world to Australia, and from Australia to the world.
The Biennale includes an amazing lineup of
workshops, seminars, lectures, artist floor talks and projections evenings.
The Semaphore exhibit at Ballarat Railway
Station is part of the fringe exhibition and is presented by local Ballarat artists
Emma Stoneman and Erin McCuskey. The Goods Shed adjacent to the station is
hosting two core exhibitions by Gerhard Joren [Sweden/Hong Kong] and a tribute
to Melbourne fashion photographer Bruno Benini [1925 - 2001].
Local community groups/events
A small event or fundraising opportunity for a community or organisation in
regional Victoria that requires contribution, normally in the form of V/Line
travel vouchers.
All
requests for in-kind travel vouchers must be in writing and include the
following information:
·
Name and
address and contact details of the person making the application;
·
Name of
recipient of the travel (if different from the person making the application);
·
Details of
requested travel (i.e. date, time, route, etc.);
·
Detailed
explanation for the reason for the request.
·
Submit your
request via:
§
Executive
Assistant to General Manager – Stakeholder Relations
V/Line Passenger Pty Ltd
GPO Box 5343
Melbourne 3001
§
via email to sponsorship@vline.com.au
§
Fax (03) 9619
5901
Applying for major and minor
sponsorships
At this
time we have allocated funds for the 2009/10 financial year. Applications for
2010/11 financial year will open late March 2010. Any unsolicited requests
received prior to this time will be reviewed on a case by case basis.
For
fundraising applications please follow the guidelines in the local community groups/events section.
Each sponsorship
application received will be assessed against V/Line’s sponsorship objectives
and priorities.
Please download this document, which outlines the recommended inclusions for
each application: V/Line sponsorship guidelines (PDF, 60KB)
Once you
have read the guidelines you can apply as follows:
Unfortunately,
the number of applications seeking support will always exceed the funds
available and worthwhile programs cannot be guaranteed support regardless of
merit.
We recommend
submitting applications well before the commencement of the project or event, to
ensure that the opportunities are maximised i.e. a minimum of six months
for major sponsorships and three months for minor sponsorships.
Please Note: V/Line encourages you to make
provisional enquiries to evaluate the suitability of your project to V/Line’s
sponsorship objectives prior to submitting your application.
Further enquiries
If you have further enquiries please contact the Sponsorship Manager on 03 9619 5912.
* A property is an event, activity, organisation or
opportunity